For Microsoft’s upcoming Windows 8 release, they decided to rebrand their Windows logo. Was it the best move?
The new logo, which you can see in the image above, was created by top design firm, Pentagram. They said they wanted to ‘return to Windows’ roots’ while keeping things modern. They wanted to move away from the ‘flag’, and focus on the new ’tiled interface’ which is present in the OS. I completely understand the thinking behind this, but I don’t feel they executed the design well at all. Let’s take a look at a few images.
When referring to ‘their roots’, Windows 1.0 sported four rectangles which made up a window. It was simple and to the point.
One of the things that they wanted to move away from, was the flag. This makes perfect sense, seeing that the OS will not be called “Flag 8”. Here are a few of their recent logos. While the designs are nice, they don’t really scream “Windows”.
If you’ve been following Windows’ development, you know they’re pushing a ’tiled’ interface. It stared with Windows Phone, and now they’re bringing it to the desktop OS.
Call me crazy, but the ‘rebranded’ logo that Pentagram came up with, doesn’t really bring Microsoft back to it’s roots, nor does it focus on the tiles. It may be too obvious, but here is what I would have come up with.
This logo does everything they wanted to do in the first place.
– Returns Windows to it’s roots by incorporating the ‘windows’ of the Windows 1.0 logo, moving away from the ‘flag’.
– Moves towards clean/modern lines.
– Focuses on the ’tiled’ interface.
Let me know what you think of Pentagram’s rebranded logo, and what you think of mine.